Behavioural Insights for Scalable & Sustainable Change

We are a social and behaviour change (SBC) agency that designs human-centred solutions across the globe.
Our Vision A world where individuals and communities are empowered to make informed choices for a safe, healthy, and prosperous future.
1 Million+ People Reached through our interventions 8+ Years Experience in driving change 45+ Countries where we've made impact 50+ Partners in action across the globe
World map showing countries in blue with markers indicating specific locations in Europe, Africa, Middle East, Asia, and South America.

Where we work.

With regional hubs in Amman, Mexico City, Nairobi, and Bangkok, our expert teams work hand in hand with trusted local partners to deliver impact across Africa, the Middle East and North Africa, Latin America and the Caribbean, and Asia.

Solutions for every challenge.

We apply behavioural insights and human-centred design (HCD) principles across a range of thematics, driving sustainable change across four continents.

Discover our impact

Research, design, campaign, implement, share.

Our 360° approach to social and behaviour change explores every angle, uncovers more insights, and leaves no one behind.

Explore our Services

SBC is for everyone.

Elevate your knowledge, skills, and impact for today’s solutions and tomorrow’s challenges. 

Enrol in the MAGENTA Academy

Global reach, local expertise.

We don’t fly in and out, we are part of the community.

Meet our team

Talk to us.

We love to chat. Get in touch to explore how we can help drive meaningful change in your work. Contact us

Subscribe to Changing Stories.

Get our December issue: “Listening in Digital Spaces: Insights from SBC Research and AI” – a look at storytelling as a driver for behaviour change. Subscribe