ALEM Health's Online COVID-19 Triage Centre: "Your Health is in Your Hands"

Client: ALEMHealth Technologies INC. | Pillar: Social Development | Duration: 1 Month

Thematic Areas: Health

Services Provided: Creativity Strategy, Production, Campaign Management, Media Planning

Challenge

  • As of July 5, 32,951 COVID-19 cases were confirmed in Afghanistan, with 864 deaths, though the actual number is expected to be far higher.

  • Afghanistan’s health infrastructure was already overwhelmed, with insufficient equipment, hospital beds, and tests to properly address the outbreak in a country with 37 million people.

     

Our Approach

The following are the key messages for the AlemHealth Online COVID-19 Triage Centre campaign:

  • AlemHealth’s COVID Triage Centre will allow you to talk with an actual doctor in the privacy of your home and get the advice you need in a timely manner, free of charge.

  • Simple and easy to use symptom checker app that provides tailored COVID-19 advice and education based on patient’s symptomatic data.

  • AlemHealth’s COVID Triage Centre offers screening and triage from licensed physicians trained to an international standard.

     

Impact And Results

  • Impact: Increase Afghans’ access to reliable medical information about COVID-19 and reduce the burden on health facilities in Afghanistan by enabling households to access medical information remotely.

  • Outcome: To drive demand for use of AlemHealth’s COVID-19 Triage Centre.

  • Outputs: From 16 July – 16 August 2020, the Marketing Campaign resulted in 3120 new application registrations and 1,408 Triage Tickets issued via the Triage Call Centre.