Gael O’Sullivan, Magenta Associate

Ms O'Sullivan is a social and behaviour change (SBC) expert and social marketing thought leader with more than three decades of experience across 40 different countries. Ms O'Sullivan's health communication and social and commercial marketing skills have shaped projects addressing pandemic threats, such as avian influenza, family planning, reproductive health, HIV/AIDS, malaria, tobacco control and prevention, harmful alcohol consumption, chronic disease prevention, and child health in the U.S. and worldwide.

Currently, Ms. O’Sullivan is an Adjunct Professor at Georgetown University’s McDonough School of Business, where she teaches ‘Social Marketing for Global Good’ in the MBA programme. Previously, she led SBC and social marketing efforts at Kantar Public’s International Development Practice, Business for Impact at Georgetown University, and Abt Associates. Ms. O’Sullivan has steered large, multi-year USAID health, SBC and social marketing projects and research activities with decentralized teams across three continents. Much of her work has focused on public/private/non-profit partnerships to address global health challenges. Ms O’Sullivan is a founding board member of the International Social Marketing Association and serves on the board of Humanity and Inclusion, US.

Ms O’Sullivan holds a B.S. degree in French from Georgetown University and a M.B.A. in International Marketing from George Washington University.