Engaging young men in the prevention of Gender Based Violence (GBV) in Honduras
Client: CARI Honduras (USAID), Creative Associates International
Pillar: Gender and Social Inclusion
Thematic Area: Gender Equity, Gender-Based Violence Prevention, Youth Development
Services Provided: Curriculum conception and adaptation, Training, Campaign, Behavioural research
The Challenge
Women in San Pedro Sula face various forms of abuse, including physical, psychological, emotional, and sexual violence. To counter this, we planned to develop comprehensive and innovative strategies to address and prevent the pervasive Gender-Based Violence (GBV) crisis in Honduras.
The Objectives
Theory of Change
Human centre design approach
How did we tailor our approach to include young men in the design and implementation of the project?
Impact - Outcomes, Outputs and the Future
We created reels and other campaign materials, targeting young men vulnerable to developing negative gender-based attitudes.
What did we find out?
